There are many people who actually don’t care at all about the Superbowl, but love the ads. Youtube has come up with a way to capitalize on those who find the creative ads more interesting than the game itself by creating something called Ad Blitz, which is a new product that gives Superbowl advertisers a bigger bang for their huge investment. Ad Blitz is both a Youtube channel and it’s own website where people can not only view but also vote for their favorite advertisements. It has actually been around for the past 7 Superbowls, but it’s just in the past few years that it has become really popular.
After the Superbowl last year, viewers watched an additional 300,000 hours of ads on Youtube after the event had aired. According to a Youtube representative, those advertisers who put their ads on Ad Blitz see about four times as many views on Youtube than those who don’t, and those who put them on Ad Blitz prior to the Superbowl get more than 2 times the views of those who are published on the day of.
This year, the ads will have even more meaning to advertisers due to a new tool, still in beta, launched by Youtube’s parent company, Google. This feature will allow advertisers to control when their ads are released during live events, so they can time them to goals in sporting events, breaking news, or other real time happenings. Twitter also has a similar feature, and Comcast will soon be enacting one as well.
So whether you’re a Suberbowl advertiser, or just enjoy watching the ads, Ad Blitz is sure to be an interesting feature, as is Youtube’s new real time advertising capabilities.
There are no upcoming events.
© 2015 All DigitalApex. All Rights Reserved.