By most peoples’ calculations, desktop search traffic is shrinking, as most people use their mobile phones and tablets to access the internet instead of their clunky desktop or laptop computers. However, one firm who did some research actually suggests that desktop traffic is growing! Compete is a self service tool which helps people to measure their competition, and this company released their annual State of Search report. According to this report, which contradicts most other companies’ reports, the volume of traffic to search engines is up about 12% on desktop computers.
In addition, there are other positive metrics that make it seem as if the desktop is making a comeback. According to this report, search visits per person are up about 50%, as Compete seems to think people are searching a lot more. The report also says that total time on search engines is up about 24% from the past year, meaning that people are spending about 111 billion minutes on search engines every single month. However, people are spending less time on search engines per search, proving that they just want to search for something and get a quick answer. Wow! If these statistics were true, that would be impressive, but they do seem to contradict statistics from other reliable sources which say that desktop searching is down and is even on the decline!
One report from ComScore clearly shows that desktop search volumes plateaued around 2013 and have been making a slow decline ever since then. Whichever you believe, it’s easy to see from a bit of research that more people believe that desktop search is on the decline, and mobile search is growing, as more people use smartphones and tablets to access search engines and the web in general.
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