Fraud is a big killer for affiliate marketers. Some networks actively ask publishers to commit fraud, according to one study. Fraud can be anything that violates a company’s terms and conditions, but it is usually more so thought of as something that costs a company money through dishonest business practices. The people who commit fraud are usually attracted to doing the dishonest activities due to the potential for a powerful payout. Some people can send false leads, use stolen credit cards and other tricky tactics.
There are a few simple things you can do to easily prevent fraud in your affiliate program. First of all, you can update your terms and conditions for your affiliate program. This will prevent people from finding any kind of sneaky hole that will let them legally commit fraud, and will make any attempts at fraud easier to stop. Once you make these new terms and conditions, you will have to actually enforce them so be prepared!
The most powerful tool that an affiliate marketer will have against fraud is data. You can develop your own tools or use one that are already existing to detect fraud by checking your stats often. One easy way to use this data to detect fraud is to check the location of IP addresses compared to addresses connected to the credit cards being used. You can also track if too many transactions are coming from the same IP address, an almost sure indicator of someone using stolen cards.
Other ways to prevent fraud include checking if an affiliate has an active website. If they don’t, they may be about to commit fraud. In addition, if a new affiliate’s site doesn’t match whatever you are selling, then that’s another good indicator.
Don’t allow your business to suffer great losses from affiliate fraud by following these guidelines.
There are no upcoming events.
© 2015 All DigitalApex. All Rights Reserved.