Social media strategists are buzzing about the new stars and heart icons. You probably know that twitter recently caused waves with their latest change from the star icon for “favoriting” tweets to the heart icon for “liking” tweets. This changed things a lot. A star is a lot more innocuous than a heart, and was considered more of a head nod than a full voiced hearty hug, which is what some people think of the new heart icon. Now reports are surfacing about a new A/B testing metric that Twitter may be trying out, which would allow users to choose emoji instead of only “liking” or “favoriting” tweets.
The idea would bring much more expression to the platform, and sets the stage for “smiley” tweets, “cry face” tweets and all the rest. It’s a great idea and is actually similar to a change that Facebook rolled out earlier this year to allow users to post a status and then choose an accompanying feeling or activity to let people know their mood visually. In addition, most chat programs have also added the ability to have cute emojis to facilitate emotional communication.
How will the new “favorite” faces affect business Twitter accounts, should it get rolled out to all users or be tested in a pilot program? One way or the other it definitely seems headed to market and should give digital marketers a much more complete view of how people are really feeling about your tweets, services or products… because if a picture is worth a thousand words, an emoji becomes the most economical way to say what you mean and provide valuable market research data in only 140 characters or less.
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