You probably wouldn’t think of your store or restaurant getting robbed as a positive. But one Taco place in Las Vegas, Frijoles & Frescas, saw it that way. They got robbed and took the security footage to make a creative video that has gone viral which illustrates not only how delicious their food is, but also asks people to help them find the robbers. The bandits searched frantically throughout the whole restaurant and ripped cash registers from the computers, according to the video.
Frijoles & Frescas took the security footage and added funny captions that suggest the robbers were just looking desperately for tacos, not for the cash registers they took. The video has been viewed more than 3 million times, and has gone viral on many media outlets, probably giving this restaurant more coverage than it has ever had before. Even more funny than the video itself is the fact that there was no cash in the registers the robbers took.
So, this just goes to show that you can turn a negative into a positive through creative and funny advertising.
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