Facebook has been having a renaissance of sorts as different brands discover the types of things that are possible with Facebook. Uber and Lyft have partnered up with the social network to allow users to order up a car through the Messenger app and, and KLM has also partnered up with FB to allow people to get information about their flights through the same app. Now Ticketmaster is also teaming up with the social network to allow people to buy concert tickets for select events through the service. So far, no one knows how the tickets will be sold on Facebook – whether it will be through the messenger app or on the network itself, but the announcement has been made.
“By putting the ability to buy tickets directly within Facebook, we hope that we’re going to provide a more seamless purchase experience and sell more tickets,” Dan Armstrong, VP of Distributed Commerce at Ticketmaster told an online publication. It could also mean big dollars for Facebook, as they will collect the typical affiliate fees
every time they sell a ticket on the network.
The possibilities with this new idea are pretty much endless. When you add a social aspect to e-commerce, the possibility for sales rises. When it comes to concerts, if someone sees that their friends are going to a concert then they might be more likely to go. To add the ability to purchase tickets for events right in Facebook is really great, since they already have such a robust event and calendar service. It’s one that ticketing companies have likely been vying after for a long time, and Ticketmaster is the first one to swoop it up. It will be interesting to see how these new Facebook partnerships develop.
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