The Facebook Audience Network was introduced in 2014 as a powerful tool for advertisers. It gives advertisers the same specific targeting that gives Facebook ads their power, but these ads are seen off of Facebook. Those who are already displaying ads in the Facebook Newsfeed are able to access the FAN with just one click, but for a time, while the program was in beta, this was available to just a few advertisers. Now Facebook is opening up this valuable network to even more people – basically, all Facebook advertisers.
As of yet, this potent ad network is only for mobile sites, and Facebook hasn’t ever indicated if they plan on adding something like the FAN for desktop sites. This is probably because mobile traffic seems to be growing with no end in sight, while desktop traffic stagnates or even declines.
Soon ad publishers will also be able to make money by display FAN ads on their sites, giving everyone lots of opportunities to harness Facebook’s power and reach. It is very easy to ad FAN ads to your site using simple HTML, making it very accessible to anyone who would like to give it a try. Facebook is a powerhouse of specialized data and this is what makes their new ad network extremely potent. There is a lot of potential here.
There are three ad types – banner, showing up at the bottom of a mobile device’s screen, interstitial, which takes up the whole screen or native, which appears on a mobile site as sponsored content. These campaigns will offer up easy to use metrics for both publishers and advertisers, and really, would you expect anything less from Facebook?
There are many case studies that Facebook has performed to demonstrate the efficacy of FAN, including ones with popular apps like Shazam and Kim Kardashian’s Hollywood app.
There are no upcoming events.
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