Ad Week has put together an impressive infographic which illustrates just how social media is infiltrating our lives based on a survey of 25,000 people performed by GfK MRI. The statistics might be shocking, and they are important to pay attention to.
First of all, most people know that the Facebook user base is mostly older people at this point, as the kids shun it in favor of other sites. In 2009, the median age of the site was 33, and in 2015 it was 40, showing that the people who have been using it, prefer to stick with the social media site. Youtube has seen a similar rise in age, from 33.5 years in 2009 to 38 in 2015. Currently, Instagram seems to be the favored network of millennials, with 67% of their membership falls into this category. Twitter has just 57% of its users in this category.
As far as gender does, Pinterest is the most gendered site, with 81% of users being women. Only on LinkedIn, Twitter, and Youtube are there more male users than female users, and those are not by great margins, suggesting that women are more interested in social media than men. On Facebook, Instagram and Google+, more women users than men can be found.
Even median household income was studied in this survey, giving valuable insight as to what types of people can be reached on each network. LinkedIn has the highest median income at about $110 thousand per year. The lowest is Google+ at about $68,000. In addition, LinkedIn has the highest number of users with an education level of “graduated college plus” at 67%. Only 29% of all US adults have this education level. This makes sense because there is a correlation between income levels and level of education.
Google+ seems to be the favored network for those who are unemployed, because 33% of it’s users, a full 1/3 reported that they were not working, while just 17% of LinkedIn users reported they were not working currently, which also makes sense since it is a job focused site.
Overall, these statistics are at least interesting to think about, and at most, valuable data that can be used by marketers!
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