It was announced a few days ago that The Beatles finally released their catalog to streaming music services like Spotify and Apple Music, with the songs becoming available on Christmas Eve. Some, like Adam Padilla of Brandfire think this important decision was all about branding. “It was an inevitability for UMG [Universal Music Group] to release their Beatles library for streaming services strictly from a brand perspective,” He told Ad Week. Another executive, Aaron Goldman of 4C told Ad Week, “streaming is the best way to reach a new young audience and ensure the Beatles music endures for future generations.” While The Beatles probably won’t achieve the crazed fans they had in the 60s and 70s, their music can arguably be enjoyed by people of any age, and that may be why they have stayed popular for so long.
With more and more music being accessed through streaming services, it’s not as if The Beatles legacy was fading away just yet, but it was certainly in danger. If they want to continue to have a fan base in the future, this move was inevitable. On the other hand, bringing old favorite into the streaming sphere could be an incentive for older people try streaming, instead of sticking to the CDs and tapes they are more used to. This year was the first year that streaming revenue was more than that of CDs, so it’s also a sign that CDs are truly on their way out.
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