With the ever changing landscape of social media, it is more important for businesses to make sure they are keeping up with what is coming. Being behind in social media trends can mean more than just missing the newest hashtag trend, or still wondering why anyone uses snapchat. Keeping up with the trends will help you maintain your image of modernity. Matching the image with action reaffirms that you are in touch with the times. However, the impact could be a lot bigger than that.
Keep up with the changes.
The biggest potential change that is coming is the 10,000 character limit for tweets. Twitter currently allows 140 characters per tweet. The limited size is what defines the network as a microblogging platform. You have just enough space to express a thought, and not even a complex thought either. An increase to 10,000 characters changes the dogma of Twitter. But why should that matter to a business?
If Twitter makes this change, you may have to redefine how you interact with the network. Conversations are no longer limited to one word responses and a string of emoji. Why share a link when you can just share the text? Or the bigger question, has the change in the Twitter character length just made blogs obsolete?
Anyone looking at driving traffic to their site will cringe at the idea that the blog will go away. Do I think it will entirely go away? No. However, if they increase their limit, do I think that people will start using it as a blogging platform? Yes I do. Facebook allows 63,206 characters in a post. Have they made blogging obsolete? No. But the core nature of Facebook is different. Facebook is more for sharing your personal life. Though you can get your news from it, it is not a new social network. Twitter is a news network. It has broken new stories before the affiliate press, such as: Whitney Houston found dead, Hudson river plane crash, the raid on Osama Bin Laden and the Boston Marathon bombings. This trend has become known as Citizen Journalism.
This change in Twitter could make it more of a news network, but instead of clicking the link people will want to stay on site to read the story in their timeline.
Again, how does this affect you? If you are sharing photo based content, videos, subscription services, or selling product, people will still have to click your links. Beyond changing some of the user behavior, the effects could be broader than most people realize. Social SEO is already an important feature of Twitter. We know that it boosts your rankings in Google and helps get your site indexed faster. If they integrate a “blogging” capacity, the rabbit hole takes us to the question of: “Will Twitter become a bigger player in your overall SEO strategy?”
These are not questions we can answer yet. The change has not yet happened. The point is that you need to stay on top of these changes. Your brand needs to stay malleable to the evolution of the social networks. The effects of a blind eye could be more than simply looking a bit behind the times.
Lauren MacEwen is a premier Social Media Strategy and Management consultant specializing in providing services and support for affiliate marketers seeking to amplify their marketing message across all social channels to build better audience size, market reach and conversion ratios while gathering market data useful for evolving all aspects of future communication with consumers. After leaving Disney she formed her own consulting firm, SMcubedConsulting.com
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