If you’ve got a business that does retail online, then you’re probably rolling in the dough right now. This year’s Black Friday & Cyber Monday sales were some of the biggest ever, bringing in lots of revenue for online companies.
It’s reported that a record number of people used their mobile phones to shop, both on Black Friday and Cyber Monday. According to IBM, half of Cyber Monday web traffic came from mobile devices or tablets, but 72% of sales came from computers, meaning people like to browse and even save on mobile, but purchase on their computers.
Online sales for Black Friday were about $2.74 billion, with Cyber Monday topping it out at $3.07 billion. This is a huge increase of 16% for online retail from 2014, which is perhaps the reason why, according to Adobe’s results, 14 out of 100 items online shoppers viewed was out of stock. Even social media got in on this wild game, with an 8% increase in mentions of Cyber Monday compared to 2014. Adobe says that some of the most popular products include Star Wars toys, 4K TVs, and gaming systems.
Lately, stores have started to open earlier and earlier, blurring the line between Thanksgiving and Black Friday. These online sales increases make sense when you consider that people can order gifts and take advantage of sales right from their Thanksgiving celebration, without having to miss a delicious dinner or dessert to snag a super deal.
Black Friday and Cyber Monday are superb times to offer deep discounts and get your brand out there. Online stores get written up on different publications around this time of year for having amazing deals that their customers can only take advantage of on the few days after Thanksgiving.
Did you go the way of Cyber Monday this year with your online business?
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