T-Mobile is about to revolutionize the way people use their smartphones. They have started a new program in which streaming video from approved services like Netflix will not be included in your monthly data allowance, but they will be downgraded to DVD quality while streaming over data. They are one step closer to bringing this dream into reality because their new program, called Binge On, has just been approved by the FCC. Some see this as an issue of net neutrality since T-Mobile is essentially throttling video quality, but, others say it is not, since the program was created in order to give their customers free streaming abilities. The other reason why this is not necessarily a net neutrality problem is because providers like Netflix and Hulu don’t pay anything to be a part of the service, and customers can opt out of it, if they prefer to pay more for higher quality video.
Another reason this is important is because mobile video streaming is on the rise, and has been for a while. Now with this plan, and the others that will certainly follow from other companies, streaming will probably increase. If you’re considering where to place your next round of digital ads, consider sites with streaming video capabilities – because that’s where everyone is headed.
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