Looking for a creative way to get either you or business noticed? Speaking at a conference is one way to do it. What are the benefits?
First of all, just attending conferences, not even speaking at them, are great ways to meet people in your industry and make meaningful connections. If you already know people, it’s nice to put a face to a name, and talking to people in person can solidify connections in in this global age of fast communication. Most conferences have networking events and mixers. If you a speaker, some larger conferences have mixers just for the speakers, so you will get to network with the cream of the crop.
The questions people ask speakers at conferences are also indicative of the times, which can give you some valuable insight for your business. If people keep asking questions about one particular topic, that could be a big sign that a particular element will be popular in the near future.
When you speak at a conference, you position yourself and your brand as a figure of authority on a topic, which could be great for you and/or your brand. Not only might it provide you job security – since you’re the one people know as the public face of the business, but it also provides a lot of security and reputability for your company.
Conferences are great fun, and are a really good thing for creating business connections that really last. Speaking at one can make that impact even greater.
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