Has the smartphone market finally become saturated? Almost everyone you know probably has one, and even people in developing countries have been able to get them due to cheaper devices overseas. Most people who would use a smartphone or want one, probably have one already. However, that doesn’t mean there isn’t any growth. Next year, the growth for new smartphone shipments is estimated to increase 9.8%, so this is just a slowdown, not a complete stop. However, according to a report by the International Data Corporation, this will be the first single digit growth year since smartphones first hit the market. The big losers will be any operating systems that are not iOS or Android including Windows and Amazon devices.
One big indicator of this slowdown is the smartphone situation in China. There used to be many first time buyers and users in China, but now even that giant market is quite saturated. The Middle East and Africa are the new hot spots for fresh phone buyers, but soon those markets will be saturated as well. Some analysts believe that this saturation is actually good for companies like Apple, who provide premium smartphones. In lower income markets with cheaper devices, first time buyers will turn into buyers looking to upgrade a mediocre device to a cool and trendy Apple or Android device in just a few years. Perhaps this is why Apple is already reporting giant gains in the Chinese market with a 99% increase in revenue growth there in the last quarter reported.
There are no upcoming events.
© 2015 All DigitalApex. All Rights Reserved.