If these predictions are right – then people will be spending a whopping $80 million on SEO by the year 2020, which might sound futuristic and far away, but it’s less than 4 years from now. This report comes from Borrell Associates, a firm that seeks to understand the media better. The report estimates that in 2016 alone businesses will spend $612 billion total on digital marketing overall, which encompasses so much more than just ad spending. This also includes public relations, blogging, monitoring, social media, analytics, e-mail marketing, apps and more. However, you don’t have to wait until 2020 to see big numbers from the field of SEO. According to the company, this year alone the spending on SEO will be about $65 billion. This might sound too large to you, but keep in mind that display advertising is a $200-$300 billion dollar industry per year.
This just goes to show that those who think SEO is dying out are wrong. It’s not dying out, it’s just changing. The things that people spent money on in the past are just different than the things they will spend money on now, and it’s likely that future changes will further affect the scope of what people are spending money on in the future. Interestingly, Borrell Associates lumps SEO spending in with a category known as Online Marketing Support which only represents about 12% of online marketing spending. The largest category by far is web presence which encompasses websites and social media, which are the bread and butter of any digital marketing campaign at 52.5%. Far behind at 2nd is online advertising with 17%. The digital sphere is constantly evolving and changing, and these numbers will likely shift and change over the years, but one thing is for certain: things are moving the way of digital no matter what.
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