South Korean electronics company, Samsung’s mobile division is getting a new head. JK Shin is stepping down, and Koh Dong Jin will be the new department head. The division saw some really good times under JK Shin, with five consecutive quarters of profits. However, the dream ended in 2014 when profits dropped as cheaper smartphone alternatives were developed and sold in emerging markets like China. JK will still keep a title of CEO of IT and mobile division, but will focus on long term ideas rather than operations.
What will Koh Dong Jin bring to the table? He is an engineer who has worked for the company in some respect since 1984. Now that he has been there for more than 30 years, he is reaching the top of the totem pole and getting a chance to put his experience to work. Koh was a leader for the release of Samsung’s latest devices including the Galaxy S6, and also worked on the team for Samsung Mobile Pay, a payment platform for mobile. So, it seems that Koh Dong Jin will probably keep Samsung on the same hardware focused track it’s been on, with some success. However, some analysts say that the way he will be able to make Samsung most successful would be to make devices that are competitively priced with the cheaper smartphones that run $300-$400, as opposed to the new Galaxy S7 which is about $700.
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