You’ve probably noticed some changes on Hulu if you enjoy getting your fix of Fox network’s top shows. They’ve started to implement a new type of ad called an “interactive” ad. They give you a choice to pick their 30 second interactive ad, or a regular commercial break. Hulu has already had technically interactive ads, in which users get to play a game or click around a mini world to get more information about a product, but these ads are different.
You have no choice but to watch the ad. If you click to a new tab in your browser, the ad will stop playing, and will resume once you go back. One way around this is if you open up a whole new browser window, it will keep playing. While some of the ads will be traditional videos, others, like one for Microsoft will allow users to click around products to get information.
Will these ads be more powerful? TrueX, Fox’s ad technology department who created the technology for this new type of ad, hopes that the new interactive ads will help consumers to stop avoiding ads and more importantly – stop blocking them. As consumers, ad blocking is a useful tool, but as business owners who can get valuable business from advertising, getting more engagement with ads and making ads fun and interactive could be a revolutionary step for the online ad industry.
Interactive ads will be something to pay attention to for your marketing strategy as this technology develops.
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