Earlier this week AMC floated a new texting policy at their theaters – which would actually allow texting during movies! Well, that would be distracting. Imagine bright screens lighting up the room, the sounds of clicks and clacks as people who forgot to turn off their volume type out missives to whomever they please. However, as soon as word got out that they might be changing this policy, with the CEO of AMC saying “When you tell a 22-year-old to ‘turn off the phone, don’t ruin the movie,’ they hear, ‘please cut off your left arm above the elbow,” the people revolted. Some vowed to never go to an AMC theater again if this policy came into play, and others said that having a 2 hour period where they wouldn’t look at their phone wouldn’t kill a millennial and might even be good for them.
Luckily AMC listened to the people and quickly decided to put the axe in the idea to allow texting during movies. However, they still received scrutiny because it’s not like movie theaters can really enforce texting policies easily. Plus, as long as someone’s phone is on silent, texting isn’t really all that disruptive, as long as the person just sends off one quick message. It’s a good example of how listening to your fans and loyal followers is more important than ever these days. There are many movie theaters that provide a similar experience to AMC, but what might set them apart for some of their loyal customers is the type of service they offer, the concessions they for sale and their policies that affect the people watching the movies. They may have thought that they would attract more millennials by allowing texting, but the people have spoken and luckily, AMC was smart enough to listen.
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