Google is testing out a new feature that could be a big boon for local businesses. They have created custom “business cards” as they are calling it, which show up on the side of your search results when you search for a specific business. They are similar to the information cards that come up when you search for an important famous person or large company, except that all of the information on these cards is set up by the small businesses themselves, giving them control over what users see.
As of right now this test is just an experiment, and there are very few businesses participating, but, it seems like a really good idea, so hopefully Google will soon roll this out to many more businesses. This could be a big boon to local businesses as it will give potential customers information about the business without them having to even go to the business’ website or even make an additional click. The type of information that can be placed into these cards includes the address, reviews, hours, phone number and some information about the products or services this business provides.
One thing that search experts wonder is if this new product will only be for truly local businesses or if local branches of big corporations will be able to enjoy the benefits of these cards as well. The cards are based on the same system as the candidate cards that Google created for the 2016 US presidential candidates this year.
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