Last year, Google added a new feature called Structured Snippets which added a line of useful text based on your business to your ad, in addition to the copy you write for it. You can opt out of it, although the feature does affect your rankings so it is really best to keep it. However, they recently added a second line of structured text to ads, meaning that your Google ads can have more text than ever.
How you would do it is to add two “headers” to your ad, and then customizing the values for those headers. It is possible that both sets of information would be displayed at the same time. What are some ideas you could use this for? Pretty much anything. Highlight the services you offer, the brands you partner with, the number of people you serve, the promotional prices you offer or any superlative about your business. Providing as much information as possible will increase your chances of having both headers displayed at the same time, however there is no guarantee. Each structured snippet is subject to it’s own ad auction, so it will be important to keep track of your costs when using this technique.
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