Twitter has been around for a while, 9 years to be precise. In that time, it has become what most people consider to be a necessity for any marketing strategy, if you want to participate in 21st century marketing strategies at least. However, Twitter has had some trouble creating revenue streams. Even as late as 2009 there wasn’t really too much coming in, even though the service was well on its way to becoming essential to the social sphere. In 2009 Twitter added an ad service, which is represented by what you now see as all of those promoted Tweets. That program is going fairly well, bringing in a few hundred million dollars each quarter.
Now Twitter has another idea for making money, and it is pretty creative. There are tons of people who never have a Twitter account, but go onto Twitter anyways to see a tweet. They can do this because Twitter is different than Facebook in that everything can be seen by pretty much anyone, unless you lock your account. They want to count those people as the potential audience for ads, and show people who don’t have accounts ads as well as those people who do log in. This will also count the people who see tweets in Google searches.
Twitter’s membership has been pretty much the same, at around 300 million for a while now. Since it has been stagnating, they definitely need something to show advertisers and investors that they are still worth pumping money into. It will definitely be harder to target ads appropriately to those without Twitter accounts, but it does turn Twitter into potentially 800 million eyeballs as opposed to 300 million, making it much more attractive to advertisers.
Will you take advantage of this new feature when Twitter rolls out advertising to the Total Twitter Audience, as they’re calling it?
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