Mate Safe is an STD testing service that is capitalizing on the dating site niche. With so many people using hook up sites like Tinder, Grindr and others, it’s an important service that could fill a big gap in STD testing. It’s also a great example of a company that saw a gap in services, and thought of a product that could fill it.
Mate Safe bases its model off of the testing of the adult video industry. People can register for accounts, get tested at approved labs, and have their results in a page that it sharable online in as little as 3 days. The service is great for online dating because it allows people to share via identification numbers, instead of revealing every bit of personal information that might be on a usual medical report.
Usually people who meet on casual dating sites would have to have a very awkward conversation about their STD status, but with Mate Safe, they can just send it over beforehand and say “Hey, I’m free and clear!” It could also help to lower the rates of STDs spreading, which according to recent articles online recently, has risen dramatically over the past 20 years.
Take a cue from Mate Safe and make sure your product or service fills a gap in a niche that is really needed.
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