A few months ago, Mashable fired a large percentage of its editorial staff, an interesting choice for a text based blog. This was apparently because they wanted to start focusing more on videos, an idea which is even more apparent now given the media company’s recent video partnerships. They are partnering with Facebook Live, Telemundo and Bravo to create streamlined video delivery channels that their fans can enjoy. The video planning will be informed by a signature data software known as Velocity Technology Suite. This will let the producers know what topics will be hot or not. They plan to use Velocity to attempt to predict the hottest news stories for the next 48-72 hours. The software examines more than 3 million websites to figure out this information, and uses deep learning that it has been experiencing by examining 500,000,000 URLs and 50 billion social shares.
The plan is that Mashable will create 35 hours of live programming for Facebook live every month, a new show called El Pulso Live for Telemundo, which will star Christian Acost and will be about technology trends for Latinos, as well as a web series for Bravo in addition to a TV show for the network starring astronaut Garrett Reisman which will be all about outer space. The company has been fundraising for these video endeavors for more than a year, and now with more than $30 million in funding they seem to feel ready to take the big leap. Pete Cashmore, the founder of Mashable says that the company seeks to offer more for their advertisers, which perhaps explains the seemingly sudden move from text based news reporting to an exploration of media.
Will you watch any of Mashable’s shows? Does their new video offerings encourage you to become an advertiser with the company?
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