There’s a new initiative called Let’s Encrypt that aims to help more websites switch over to the more secure HTTPS protocol, rather than the default HTTP that most people currently use. If you’ve been thinking of making the switch, now is as good a time as any to do so, especially because even easier and less costly to do it now than it has been in the past. The certificates themselves are now free.
There are many reasons why making the change is a good idea. First of all, using HTTPS can encrypt your data, and that of your sites’ users and keep it even safer than usual. It will keep your data safe because it can’t be meddled with while it is in a slightly vulnerable state of transfer, and it also provides more secure authentication for you and your users. The other important factor is that Google now ranks secure pages over unsecure pages.
Search Engine Land has some steps that they suggest you follow to make the change from HTTP to HTTPS. First of all, they recommend starting out your changes on a test server, to ensure that you don’t make any permanent changes to your site before testing if they work. The other steps are very technical, however, for each one there is probably a wealth of information on the web as to how to go about it, should you get stuck. Once you’re all done, the most important thing to remember is to update all of your old links in ad campaigns and other places you have links to your site out on the web. It may seem like a bit of work, and it is, but it is worth it to make sure you get the best ranking possible in Google and to keep your site and your users safer.
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