During the early evolutions of the Internet era many site owners relied heavily on hordes of affiliates to provide meaningful amounts of traffic. Some gamed Google and used black-hat tricks to take their sites to the top of valuable keyword listings, but as the Internet has matured, so have the abilities of Search giants to cleanse their listings of sites reliant on those tactics.
Simultaneously, the affiliate pool, which was once a robust source of low cost traffic has become consolidated and condensed while ad brokers have proliferated to the point where many site owners are now mistakenly buying the same recycled clicks from a staggering number of sources that intentionally or unwittingly pass along inert clicks incapable of generating a positive ROI for Advertisers.
What has been missing until now is a high-level dashboard with real-time performance stats for all advertising campaigns, generating reliable data from the total user flow from impressions to pre-lander, lander, billing and join. Advertisers have long sought the ability to easily manage multiple offers, payouts, and traffic deals with simple, real time ways to segment traffic by geographic, behavioral, and product specific groups — and then be able to deliver the most appropriate ads to their target audience on the fly.
That’s where the ItsUp digital marketing tool is filling an important void in the tool set market available to veteran media buyers and novice Advertisers as well. The software platform, created by a highly respected technical team with more than a decade of high volume traffic buying experience in their background, is capable of sifting, sorting, filtering and fine-tuning each campaign, creative and sales funnel to improve efficiency and enhance the ROI on virtually any kind of traffic buy.
“ItsUp really is a product born out of our own need for tools that didn’t exist already,” said Clement Picquet, Co-Founder / CEO of ItsUp.com, “With this platform, you can finally control each step of the ad delivery with Ad Zones that display the best Campaign based on Targets (geo, etc.), Campaigns that display the best performing Creative from an Offer, and Offer conversions fully tracked and managed within the same system. ItsUp saves you time and resources while optimizing your decision-making in real time to earn you more revenue.”
ItsUp is an agnostic digital ad solution, designed to work equally well with mobile redirects, links, display cubes and virtually any other kind of ad zone format. The enhanced targeting features include the ability to pass keywords through links/iFrames, to see user segments and aggregated stats for each zone, create Ad Zone Groups, sell traffic segments within each zone, and add notes for each zone so your team can always be pushing the right offer to the right person on this frictionless, fast paced and exceptionally detailed ad platform.
“A lot of the automated muscle at work in the background of ItsUp comes from our strong focus on smart campaign management,” said Thomas Picquet, Co-Founder and CTO of ItsUp. “Targeting the right consumer requires much more than just being able to choose which traffic segments will see each campaign. ItsUp includes a comprehensive weighting system that automates ad sequencing, allows immediate stat checks and pausing, fine-tuning by browser, county, region, language, OS and so much more. The key is it never becomes overwhelming to manage, because the work is being done for you with a simple point-and-click interface overlaying the entire platform.”
If you have been frustrated by the artificial and unnecessary limits imposed by other ad platform software in the past, ItsUp is the deep breath of fresh air you have been seeking. “I never understood why other platforms limit the number of campaigns or restrict the creative types and sizes you can implement” said ItsUp.com Sales & Marketing Director Andrew Hellner. “I kept having to create workarounds to use software I was paying for in the ways that made sense for me to be using it. ItsUp is the first solution of its kind, because it lifts all the limits and sets you free to do what you do best. Unlimited creative types and sizes, from HTML5 to iFrames, custom tags, multiple CDNs, bulk uploads and every filter option you have hoped to have at your fingertips.”
Yes, if you are buying an ad or two a month, you can try to get by with excel sheets and homemade scripts. Then again, you can also build an entire website in notepad, but you’d be wasting a huge amount of time and money settling for the tools of the past instead of staying ahead of the curve to gain a true competitive advantage in today’s marketplace.
ItsUp is the new standard in ad management software, and when you start managing 200+ ad zones, while targeting traffic in the most granular ways imaginable – all in less time than it takes you to book a vacation online, you’ll understand why we are so excited about the launch of this extraordinary digital marketing solution.
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