Clickjacking is a harmful behavior that some websites do. What it is, is when you click on a site, but then you are immediately taken to another page, unexpectedly, this is clickjacking. Often times the jacked click will do something like trigger a purchase on Amazon, cause the person to like something on Facebook or follow an account on Twitter, or even worse – download viruses or malware to their computer. Lastly, they can be the cause of “click fraud” for ads that the user can’t even see. For those in the more technical fields, this is also known as UI redress or UI redress attacks. Android phones are especially vulnerable to this dishonest behavior, as their phones can be clickjacked to download malware that will give eager hackers access to their devices.
Now that Google realizes this clickjacking behavior is a problem, they are finally starting to do something about it, but only in cases where it causes ad fraud, which it discovered was happening earlier this year. The steps they are taking are extreme. They are removing publishers who engage in this behavior from Google’s ad network all together and they even created a filter that would exclude traffic from clickjacked pages in their display ad network. Thus, advertisers won’t be charged for these clicks.
“When our system detects a Clickjacking attempt, we zero-in on the traffic attributed to that placement, and remove it from upcoming payment reports to ensure that advertisers are not charged for those clicks.” explained Andres Ferrate, Google’s Chief Advocate of Ad Traffic Quality. It’s nice to know that Google wants to provide their advertisers with quality ad traffic, and that they are committed to accurately reflecting real clicks – and not fraudulent ones. It would be easy for them to just make a couple bucks from fraud, but it’s nice to see that they won’t stand for that.
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