Google has made a lot of changes to how their search results come up over the years, forcing people who work in search engine optimization to adjust their marketing tactics. Now Google has announced that they will be removing the ads from the right side of a Google search results page, which some believe will make Google Adwords bids even more competitive. As a consolation, Google will be adding a fourth result at the top of the page which is reserved for ads, but only for searches that they deem to be “highly commercial,” such as queries for things like “car insurance,” or “hotels in New York City” according to someone from Google.
This new change will affect all searches in every single language all around the world. It seems that Google is hoping to make the desktop search results match their mobile search results – since the mobile version doesn’t have space for the ads on the right. The one exception to this new rule is that ads for product listings will continue to be shown on the right side of the screen.
Adword’s changes will reduce the number of ads shown on typical search result pages from 11 to about seven. Google has actually been testing this change for a while, even though it might seem kind of sudden to some people. While some think this might make ad bidding on Adwords more competitive and expensive for businesses, others believe that it’s too soon to tell how much is really going to change. Analysts wonder if this will make bids for the three ads which can appear at the bottom of the page more competitive, as the ads on the right once were.
How will this affect your Adwords strategy?
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