Some people have a really hard time typing on tiny mobile devices. Perhaps they are just uncoordinated, or maybe they have big fingers that touch multiple letters at the same time. Autocorrect helps a little, but some people just get frustrated and turn to their computers when they really need to know the answer to an important search query. Google wants to boost mobile search volumes, and they don’t like the fact that fat fingers prevent people from searching on mobile from time to time, so it is said that they are developing their own third party keyboard for the iPhone. This is exciting news.
Instead of having to type each word, the new keyboard will allow users to use swipe gestures to select letters, and employ predictive text to make typing even faster. The strange thing is, there seems to be two categories of iPhone users, for Google searches. Those who never do searches on their phone, and those who perform more than 30 searches per month. It seems that Google wants to grab those people who don’t do searched on their phones, presumably because they find it inconvenient, to improve overall mobile search numbers.
Google needs the iPhone, unfortunately, and court documents prove that Google paid a high price to be the default search engine on Apple’s signature mobile devices. The cost for that privilege was $1 billion to be exact. Some experts are pretty unsure that creating this new keyboard will give Google the leg up it needs, but others see it as part of a multi tiered strategy that will help to boost numbers based on a wide variety of factors. Any marketing expert knows that every little thing helps, and in this day and age, there isn’t necessarily one big thing that will make the difference.
There are no upcoming events.
© 2015 All DigitalApex. All Rights Reserved.