Facebook has announced an update to their algorithm that affects what shows up in your news feed. This new change actually devaluates the iconic “like” and puts more weight on user feedback about what people want to see, and surveys. Also devalued in this algorithm is comments and shares. It seems like Facebook is trying to take what people say – as opposed to what they do – into account when showing you different things in your newsfeed. Facebook is going to give users surveys in their feeds, and will also have something called a Feed Quality Panel, a group of tens of thousands people across the globe who constantly get asked to rate content on their newsfeed. This panel was put into place in the summer of 2015 to curb “clickbait,” but is still being used to tweak the FB Newsfeed algorithm.
So, a page, post or link that gets a lot of likes and clicks isn’t going to do well in the newsfeed game unless people actually rate it highly. Facebook says that their goal is to push stories that people actually want to see and interact with to the top of the feed. What this means for social marketers is that they will need to put out more quality, original content that people actually want to read. Just as google has cleared out bonuses for link farms and keyword lists, Facebook wants to make their network authentic and enjoyable for users.
How will this affect your Facebook marketing strategy?
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