Facebook wants to help advertisers use their platform better, presumably so that they will spend more money on it when their ads do better since they will have a greater understanding of how it all works. That is why they have decided to release a tool called Delivery Insights which will show advertisers which of their ads are not doing well in Facebook’s ad auctions, which works much the same way as Google Adwords’ bidding system. Advertisers create their ads, then select the target audience and bid a price they are willing to pay. An ad can win an auction based not only on the price the advertiser is willing to pay but also based on the likelihood that the ad will reach someone who will actually want to click on it. This helps to level the playing field so that a company that can only afford a low bid per ad shown can still reach potential customers by being relevant to the people they want to serve ads to. The company hopes to reduce the mystery that advertisers face when they create ads, and help them to create ads that both work for the company and create more revenue for Facebook.
“We’re focused on helping marketers better understand how our ads auction works, and how they can improve their results…In the coming months, we’ll also begin introducing new insights in our ads interfaces to help marketers ensure their ads are shown to the people they want to reach,” explained John Hegeman, Facebook’s Director of Engineering for advertising. The new program will help advertisers figure out what they need to change about their ads in order for them to perform better, which they will probably appreciate. Everyone looks forward to seeing more helpful tools in the future to improve their Facebook ad campaigns.
There are no upcoming events.
© 2015 All DigitalApex. All Rights Reserved.