Facebook at Work is a new service that is being tested by Facebook to provide businesses with their own private versions of Facebook, and will reportedly be released in 2016. It will operate something like Slack or Yammer, and will provide teams of any size to communicate effectively, post documents and images and create more synergy in their teams. A Menlo Park ad agency, Weber Shandwick, is reportedly testing this new product, and AdWeek interviewed one of their executives, Adam Clyne to see what he thinks so far.
According to Adam, the positives are that users are familiar with the product, so they know how to use it “out of the box.” It is also good because it works well on mobile, and can go wherever you are. Facebook at Work accounts are reportedly completely separate from your personal Facebook account, though you can easily switch back and forth.
Facebook at Work may represent an important income stream for the social media giant in the future. Companies will be able to use the service for free, but there will reportedly be premium features such as analytics, apps or customer support, that companies will pay for. Will you use Facebook at Work for your business?
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