Facebook once tried to buy Snapchat, but they were unsuccessful because Snapchat saw a big vision for itself, and that is how it became the social media powerhouse it is now. However, it seems like Facebook might have a bit of envy of the social network, because it has adopted some features that seem pretty similar. One new feature is distinctively similar: when people open the Facebook app on their mobile devices, the app will open straight to the camera. This is because they apparently want to get more people posting photos and videos. It’s important to note, this is exactly how the Snapchat app opens. People still share content but they more so do it on Snapchat than Facebook these days.
In another instance of seeming Snapchat envy, after Facebook tried to buy the company in 2012, they put out their own app called “Poke” which allowed people to send messages and post things that would self destruct after a few seconds. The app got shut down in May of 2014 after Mark Zuckerberg said that the app was really just a joke all along! After that app was shut down, Facebook did test posts that expire in the main FB app, but decided against sharing that feature with the masses.
After the Facebook/Snapchat deal failed, Facebook also added the ability to privately share photos and videos in direct messaging to its photo sharing social network, Instagram, perhaps as a way to offer their users that feature which is heavily used on Snapchat. Facebook has also created Messenger codes, round QR codes that people can use to find each other on Messenger, which are a similar idea to Snapcodes, a QR code that people can use to find another user on Snapchat.
Facebook is certainly flattering Snapchat a lot, and they clearly are keeping an eye on what Snapchat is doing. Is Facebook going to go the way of AOL in 10 years and become that thing only your old grandma uses?
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