The numbers are in from 2015 and they are pretty impressive. Everyone knows that the field of digital media and advertising is growing, but no one really predicted that it was growing at such an incredibly high rate. The Interactive Advertising Bureau has released their annual report for 2015, which was compiled by Price Waterhouse Cooper. According to this report, digital ad spending was at a record $59.6 billion last year, which is a rise of over 20%. This is the second year in a row in which this field has seen double digit growth, pointing to the speed at which analog advertising is falling by the wayside and people are realizing the importance of being up on their digital game.
Back in 2005, digital ad spending was only $12.5 billion and that was only 10 years ago. Mobile ad spending, a medium which only really came into fruition in 2010, has seen 100% growth in the past 5 years since its inception as smartphones became more and more important. One interesting fact is that 10 ad sellers account for 75% of the US digital ad sales 2015, as it has been for just about the past 10 years and maybe even longer. At this point, mobile represents 35% of digital ad spending. As part of the $59.6 billion is $11 billion that was allocated by businesses for social media ad spending. This is a big jump from 2014’s numbers which were just at $7 billion. Analysts believe that social media spending represents about 18% of all digital ad spending.
In 2016, digital ad spending doesn’t show any signs of stopping or even slowing down. Our lives will become more and more ingrained in the digital sphere and companies who aren’t able or willing to transfer into the digital world will die out and those who have embraced the digital will reign supreme.
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