So you’re looking for a way to reach millennials with a creative advertising campaign. You may want to consider something a little bit unorthodox, which many companies have found success with: creating your own set of emojis. It all started when Dove realized last year that all the traditional emoji that we use to communicate with others in picture instead of in words had straight hair, so they decided to create a curly haired set of emoji for those with waves and ringlets. Curly haired people loved the custom emoji keyboard that let them communicate with style.
This was followed by a whole bunch of other companies trying their hand at emoji keyboards. Burger King had a chicken fries emoji set, Ford made one for cars. Celebrities started to follow the trend with Kim Kardashian, Amber Rose and even Wiz Khalifa releasing their own emoji sets for their fans to use. TV shows like Broad City have followed this trend, as have sports teams such as The Cleveland Cavaliers, and movies like Deadpool. Candy companies, television networks and more have tried this out.
“Celebrities and brands are jumping on the high-speed emoji train to build their own brand momentum by leveraging their unique set of icons in a new digital ecosystem” said Rick Moby of EmojiOne.com. ” It’s a smart business decision to brand them as custom emoji keyboards. Who would pay the same money for a interesting set of branded icons? This tells you how much people value their emoji and the untapped potential for other promotional markets to make use of a new method of communication to reach an even larger and more engaged audience in an non-intrusive but easily brandable way!”
So, it seems that creating a custom emoji keyboard is a trend that could really work well for brand recognition and brand loyalty. You could have fans interacting with your company or brand every single day when they send a text to their friends and family. With a whole selection of unicode characters to choose from, there are lots of ways to get silly and creative to make a memorable marketing experience for you followers and fans that really works. It might seem kind of silly or juvenile, but people might really love it and interact with it, giving you the brand exposure you have been desiring. Will you try making a custom emoji keyboard?
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