Gmail ads are something you have probably seen if you’ve ever used Google’s e-mail service, but you might not have considered placing an ad in Gmail before. According to marketing columnist Laura Collins, it is definitely worth checking out this option which is part of the Google Display Network, also known as GDN. GDN targets people all over the internet – not just on Google, but is accessed through the same interface as Adwords. When you see specifically and highly tailored ads that seem to know exactly what you’re looking for, chances are that ad came from the GDN.
Using GDN to place ads in Gmail can be a powerful marketing tactic. There are more than 900 million Gmail users globally who can be reached through Gmail ads. The ads themselves kind of look like an unread e-mail, though they do clearly say “ad” before the text of the promotion, and if you use their organized inbox feature, then the ads will only show up on the “promotions” tab. The ads consist of a short teaser as well as the company name. If you decide to click on the teaser, which looks just like the preview of what an e-mail says, then you will be shown the full ad which opens up much like an e-mail. Users can either save the ad in their inbox or forward it to a friend who they think would be interested.
The coolest feature about Gmail ads is that you can target the ads based on the domain name of the e-mail address of Gmail users. This is important because many companies use Gmail as the base for their corporate e-mail accounts, thus, not all Gmail accounts end in @gmail.com. Will you try Gmail ads anytime soon?
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