Bing is Microsoft’s search engine that is often considered a second to Google, and it’s usually not a close second. However, Microsoft is reporting that their numbers for Bing’s revenue are up about 18% in the most recent quarter of 2016, which ended on March 31 2016 for the company. This is specifically attributed to ad revenue in Bing. Some analysts propose that this is due to the fact that Windows 10 recently launched. It is an OS that works on mobile and computers. 35% of ad revenue brought in during this time was from Windows 10 devices, so it could very well be true. Overall Microsoft reported an astonishing $21.7 billion dollars just in quarter 3 this year, which some executives there attribute to operational improvements and budgetary efficiency.
For comparison, Alphabet’s Q1 earnings, ending the same date, had just $20.25 billion dollars in revenue. They did report that paid clicks did rise about 29%, a much bigger rise than the rise from Bing. Their overall revenue has raised about 17 percent since last year which is pretty good as well.
While it doesn’t seem that Bing is taking more of a share of the traffic from Google, more ad revenue could point to some effective algorithms on Bing, and many people consider Bing to be better for local marketing. In addition, Bing is now powering Yahoo!’s search engine results pages, so they are getting more traffic and visibility than ever. While it seems unlikely that they will truly overtake Google, if you haven’t considered advertising on Bing before, it might be worth a try. Some find that there is less competition, depending on the industry, which could lead to a greater ROI if it all works out in your favor, and you work the strategy correctly.
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