There are two schools of thought as to how important content marketing will be in 2016. It’s always been said that content is king – even back in the days of SEO link farms and keyword banks. Some say that now – content is irrelevant, and others say that content still reigns supreme. The thing is that both are true – it just depends on what type of content you are talking about.
Peter Himler, columnist for Forbes argues against content for 2016, which many people may gawk at, but you have to consider the type of content he is talking about. Himler says that when people write partner posts or guests posts that are prepared for high visibility content networks such as Huffington Post or Buzzfeed, the content is often not meaningful enough to make a true branding impact. There are many “branded” listicles or sponsored blog posts that simply seem like fluff, and Himler suggests that the public can see through it. He argues that these days the types of PR investments that make the biggest impact are social media investments.
However, the folks over at Chief Marketing think that content marketing is still relevant and important – if you do it right. With interactive content such as silly quizzes to waste time at work becoming so popular these days, it’s important to come up with content that works with your vertical market, and it’s also important that it makes an impact with your brand and intended clientele. In addition, ClickZ did a survey which shows that many companies think that 2016 will be the year to focus on content marketing.
What will you be doing to improve your content strategy this year?
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