Instagram is a social network that is practically on fire right now. Marketers love it, users love it, everyone loves it! There are many avenues for marketing on the app, with the ability for brands to pay popular Instagram users to promote their products, but there are now also ads that function similar to Facebook’s ads, where they show up based on things you have searched for previously. However, Instagram’s offerings for analytics for their marketers haven’t really been up to par until now. Instagram has recently announced the launch of some powerful analytics that they hope will help their marketers find even more power in their Instagram marketing efforts.
You will be able to see your followers by different demographics including location, age and gender, in addition to being able to see the activity of your followers hour by hour. The goal of these analytics is probably to help marketers figure out which times are best to make promotional posts, as it will help them see when most people are seeing and interacting with their posts. Up until now, it has all been a shot in the dark when it comes to Instagram, but now, these new analytics will shine a light on what Instagram users are really doing and show them to marketers.
If you have stayed away from the photo based social network because of its lack of helpful analytics, now could be a good time to get up on your Instagram marketing game. Users of Instagram are very dedicated to the social network, and if they follow you, you will have many many opportunities to reach new people with Instagram’s new algorithmic feed which works hard to show users what they want to see opposed to a strictly time based timline.
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