With a firm and loud encryption stance in place, Apple may be upping the ante, as they’ve just re-added John Callas, a noted cryptographer, back to their team. In his time away from Apple he has created Silent Circle, a firm that provides different types of encrypted communication support, in addition to having created the Blackphone, a safe and encrypted smartphone that runs it’s own secure Silent OS which is a modified version of the Android OS that has more encryption.Read More
TAG, an agency that has made an anti-fraud certificate for advertisers and publishers, was created with the help of a few agencies including the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau. Mike Zaneis, President and CEO of TAG later said "We’re looking to create a robust system where lots of companies are living up to the standard, regardless of their size. That’s how we’ll keep putting pressure on fraudsters to make it harder and harder for them to sneak through."Read More
Windows phones were released in 2010, three years after the first iPhones came out. Then in 2013, Microsoft acquired Nokia to provide both the hardware and software as Apple has done with their devices. Ever since then, Microsoft has just been playing catch up, and they seem to be lagging too far behind to get to the finish line. These lay offs could signal that they are going to end the Windows Phone once and for all and focus on what they've had success in.Read More
One journalist writing for Wired performed an experiment that has been rumored to be possible in the circles of gay online dating. He signed up for the gay dating app Grindr, which is location based, and turned on the feature that is supposed to hide your location. Then he asked a friend in Kyoto, Japan to see if he could track his location, and he could, right down to the couch where he was sitting in his Brooklyn, NY apartment. This hacking method works with Grinder as well as other gay dating apps such as Hornet and Jack'd.Read More
Analysts believe that the reason podcasts are only starting to take off now as an advertising medium, though they have been around for the better part of 10 years, because brands are only now starting how to figure out how to best leverage the medium to their advantage, as are ad publishers such as NPR. At first they only had "pre-roll" ads which would be read before the show started, but ever since they have started to ad in a mid-show ad, the sales have started to take off. With the "mid-roll" ads, the host reads the copy, so it doesn't feel like such an interruption in the podcast, and…Read More
Google is claiming that they have over 2 trillion searches per year. They won't let the cat out of the bag on the exact number of searches, but they do say it is higher than that figure. The last number we heard from them was back in 2012 and it was 1.2 trillion, so that is actually quite a big jump. In fact, they have only said that they have "trillions" of searches per year, which one would assume is over 2 trillion, but it could be even more.Read More
Christine Blindell of UDI Compliance Solutions discusses the emerging market in medical device labeling that is being fostered by a massive change in the mandate issued by the Food and Drug... Read more
REI has built itself into a substantial boutique brand of the Pacific Northwest, and while their market penetration in the rest of the world may not be felt just yet, they are demonstrating... Read more
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