TAG, an agency that has made an anti-fraud certificate for advertisers and publishers, was created with the help of a few agencies including the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau. Mike Zaneis, President and CEO of TAG later said "We’re looking to create a robust system where lots of companies are living up to the standard, regardless of their size. That’s how we’ll keep putting pressure on fraudsters to make it harder and harder for them to sneak through."Read More
Google is claiming that they have over 2 trillion searches per year. They won't let the cat out of the bag on the exact number of searches, but they do say it is higher than that figure. The last number we heard from them was back in 2012 and it was 1.2 trillion, so that is actually quite a big jump. In fact, they have only said that they have "trillions" of searches per year, which one would assume is over 2 trillion, but it could be even more.Read More
Most people think that the primary bidder in the sale of Yahoo is going to be Verizon, as they seek to get into the web game and grow their company, but other legitimate prospects include TPG, Bain Capital and others. Yahoo had a first round of bidding in April, but they are now having a second round in June, probably because they were not happy with the first round. This is a big change from 2008 when Microsoft offered to buy Yahoo for $45 billion. They may be kicking themselves now for not taking that deal. As you can see, a whole lot can change in 8 short years!Read More
A study shows that Google actually denies about 70%-75% of claims for the Right to be Forgotten Law in the EU. The reasons for denying the claims vary. Google will not remove any links that have to do with a person's professional information, which seems like a potential way to make sure that upset business owners can't just get their negative business reviews taken down. They also won't remove content that has been originally put up by the person filing the claim, including social media profiles - probably because they assume that person can just take it down themselves. Other reasons for claim denials include that the information is about…Read More
You need to be using a powerful tool which helps you to visualize data that someone doesn't need much special treatment to use. Don't waste your time focusing on data that doesn't matter, or trying to make heads or tails out of complex data management systems or spreadsheets when it could be very easy to draw your own conclusions with the help of your team, and by focusing on the data that really matters.Read More
Bitcoin functions by users having wallets which are provided by various companies. But did you know that you can actually become an affiliate of these providers, and get a cut of the pie every time people sign up for that wallet or trade with bitcoin? It's a unique way to become an affiliate, but is one that could be great if you are interested in Bitcoin, because once you are an affiliate of these programs, you will likely have a lot more Bitcoin to spend online!Read More
Christine Blindell of UDI Compliance Solutions discusses the emerging market in medical device labeling that is being fostered by a massive change in the mandate issued by the Food and Drug... Read more
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