It’s a bit too early to tell outcomes definitively with about 2 weeks left in the year but some companies have already started to release trends and statistics from the year.
The Pew Research Center recently released some statistics about teens that probably won’t surprise you if you know one yourself, but are still startling when you think of the business implications. 24% of teens in 2015 say they are online “almost constantly,” while a 92% say they go online at least once a day. 56% go online more than once a day, and only 8% go online a few times a week or even less.
These statistics are fueled by the fact that most teens have access to smartphones nowadays, with almost 3/4 having one of the popular devices. Teens who have access to mobile devices are more likely to go online every day – 91% of high school age kids who have one do so.
If you’re trying to figure out where to target your ads to teens, look no further than Facebook. It is the most popular social networking site for teens, and 71% of them use it, although 71% also use more than one social network. However the study also uncovered something of an income divide between which social networks teens favor. Those coming from households who earn $50,000 or more say they enjoy using Snapchat more than Facebook, while those coming from households who earn less enjoy using Facebook more.
There are lot more helpful statistics to explore that can help you capitalize on the teen market for 2016.
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