Buzzfeed used to be a website that posted funny listicles and other random memes, but now they have become one of the top places to go for people to get breaking news, as well as sponsored content and they still have those funny posts too. They are also very active on social media, and have a lot of followers and tons of interactions. Last Friday, the website decided to test Facebook’s new live video broadcast feature, with a silly video that showed some Buzzfeed staffers loading up a watermelon with tons of rubber bands, to see how many it would take to make the watermelon burst open. The broadcast was about 44 minutes long – and it was viewed live by about 800,000 people. Since the video was posted live, about 10 million Facebook users have viewed the video on the platform, and it has also received 350,000 comments. The video has caused Watermelon to become a trending topic on both Facebook and Twitter.
What’s important to note is that the video was just shot on an iPhone, using a tripod for the device that probably doesn’t cost too much. They also used a small mic attached to a drumstick to capture sound in the video, but it was really an amateurish set up. That’s not a put down at all, but only highlights the fact that just about anyone can use Facebook’s Live video feature, no matter what type of equipment they have. “One of the benefits of using Live video is that it allows us to connect with our audience in real time, and creates a level of intimacy with our viewers.” said Jeremy Briggs, head of Video for Buzzfeed.
Buzzfeed already has experience with live video on multiple platforms, but for some reason, their Facebook connection seems to work really well. Have you tried live video marketing?
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