A botnet has been compared to a “Zombie Army,” and it is literally network of bots that live on infected computers – and most of the people who own these computers don’t even know they are part of this robot network. These networks are configured to send spam or viruses to other computers, who have the possibility of acquiring this virus should they take whatever action is required to infect themselves too, sometimes as simple as downloading software or opening an e-mail. Botnets are also perpetrators of ad fraud which costs marketers billions each year. Botnets are annoying at best and harmful at worst. However, they have a worthy foe in the form of Google.
The company recently announced that they have created a new technology that can filter traffic from the three largest networks of bots, which is no small feat since the ad fraud committed by these bots usually looks like actual traffic. The nets – Bedep, Beetal and Changthangi – are present on more than 500,000 devices – yes that means smartphones and tablets are included, as well as laptops and desktop computers.
Andres Ferrate, chief advocate of Google’s ad traffic network says that this new technology is great because it can actually move with the changes that these networks make to the malware that run them. The new filter is already running on Google’s ad networks – Google Display Network and Doubleclick.
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