Bing and Google finally agree on something. Google has made the decision to ban advertisements which promote payday loans and high interest emergency loans that are placed by companies who often have predatory practices. In addition, Bing has recently banned ads for third party tech support services, which can sometimes also be fraudulent, or at least prey on people when they are most vulnerable. It seems that both Google and Bing agree that protecting their users from predatory practices is important enough to take a small bite out of their bottom line – as they will surely lose perhaps a sliver of ad revenue due to these bans.
For Google’s ban, they will not allow ads for any services which offer loans that must be repaid within 60 days of issue, and in the United States, they are also banning ads that have an APR of 36% or higher. Some other advertising platform owners, like Facebook, have already taken the step of banning ads for this type of service about a year ago.
Bing’s decision came after they allegedly banned 15,000,000+ ads for more than 25,000 3rd party tech support sites that were found to be fraudulent in some way shape or form. The problem comes when third party companies create ads that seem like they were created by the tech companies themselves, when really it is from an unauthorized third party who may not be able to properly perform the services desired. Even though Bing still accepts ads for Payday Loans and Google still accepts ads for third party tech support site, it’s nice to see that they are both looking out for consumer interest, and bodes well for a future that is even more reliant on internet advertising to get responsible and trustworthy businesses in front of consumers.
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