Google is pretty amazing. It has services which some might say hold up the entire web. And yet, they almost never go down. Google is undoubtedly the target of some attacks, or at least surges in traffic, yet, they are always there for you, as long as you have an internet or network connection. In 2015 Google’s apps had a 99.97% up rate. This includes essential services such as Gmail and Google Drive, which a lot of people use to communicate and collaborate. You might think of Google as something as essential and simple as air – it’s just there – but a lot of work has gone into making Google’s services seem as effortless as they do.
How can you get your online presence to run as smoothly as Google’s? Well you must first follow their philosophy, which is that sites and online services should rely more on code than on IT infrastructure services. They believe their services should be able to run without a person’s intervention necessary to make things work. This technique is often known as DevOps, or Development Operations, and many other companies like Amazon also use this technique to make sure that their services are up and running almost all of the time, which is basically a combination of IT professionals and software developers.
The other important thing to note is that services like Google and Amazon do not strive for 100% uptime, which is pretty much impossible. However, they do strive for a high percentage near 100%, like 99.99%. This is because even a users internet service provider will be down for a higher time percentage than that. Creating this realistic expectation changes outages from a bad problem to something that is normal and expected, and creates less of a sense of stress around outages. This makes DevOps teams work more easily together, when they don’t have a fear of unrealistic expectations hanging over their heads all the time!
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