It is unfortunate that in the minds of many, affiliate marketing is a second tier marketing approach, that some think of as less than equal to other advertising methods. Those with that mindset might be surprised to learn how affiliate marketing is actually being used by luxury brands which are proving that affiliate marketing is about more than just voucher codes or cash back deals for advertisers. Affiliate marketing can actually create a lot of ROI and brand recognition for those who use the marketing medium in a way that melds together with the rest of their marketing mix. Even big brands like Condé Nast have used affiliate marketing to boost sales and get more ROI.
In the past, many niche and luxury brands have eschewed affiliate marketing because they are afraid of losing control of their brand’s image, but this doesn’t have to happen. When an affiliate program is managed properly, using modern techniques available, they can provide affiliates with messages and marketing materials that are on-brand. Affiliate marketing is so much more than just providing links and waiting for traffic to roll in now, it is about creating a network of people who are actually enthusiastic about your brand, and about selling your products or services.
Your luxury product can still be “exclusive” with affiliate marketing, as long as you provide branded materials that are on-message. In addition, in today’s market, desirability is much more important than scarcity. Make your luxury product something that people want to buy, and make it seem like the thing everyone has to have and watch the sales roll in. Plus, with many people buying more and more luxury products online and even more luxury shoppers using social media, an affiliate network is only a logical next step for luxury brands looking for a new marketing channel.
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