In just a few months you could not only start to see ads litter your Facebook newsfeed, but you could also receive ads via Facebook Messenger, the social network’s messaging service. The way this new service will work is that only companies that a Facebook user has interacted with over Messenger will be allowed to receive ads via the service. Facebook also announced that it launched a URL short link that will allow people start chats with businesses in Messenger.
This is just another move that seems to be in preparation for Facebook’s obvious vision for Messenger’s future. You can already use Messenger to order and Uber, and it seems that they are hoping to turn Messenger into something where users can communicate with bots to get the services they want instead of using other apps.
They also hope to make Facebook Messenger a customer service channel, a feature which is definitely encouraged by this new advertising initiative. Businesses get the benefit of being able to send people who have already expressed interest in their company advertisements for the small cost of using FB Messenger to communicate with people.
While Facebook hasn’t made any official comments or announcements yet, an official from the company did say that they are still committed to making sure that people don’t get unwanted messages. Perhaps there will be an opt-in (or opt-out) feature to make this happen.
Facebook Messenger has 800 million users but unlike Facebook, it hasn’t been monetized in any way yet. It’s clear that Facebook is seeking out channels to do this – both by giving businesses the ability to communicate and conduct business over it – and through advertisements.
There are no upcoming events.
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