There is an advertisement on this page for a private jet. It says you can buy a brand new Gulfstream G650 jet for three dollars and all you need is the coupon code printed on the ad. Considering the fact that a G650 usually retails for millions of dollars, it would make sense that you would be interested in seeing the details from that advertisement. Also, I should mention, it’s the best and most entertaining ad that has ever been created in the history of digital media. The ad features your three favorite Academy Award Winning Actors, telling a truly hysterical story that will put a smile on your face guaranteed. Did you see the ad yet? Ahh, that’s the one small problem I forgot to mention earlier. The ad is not being displayed in your field of view. It’s either way down the page below the fold, off to the right in an invisible space beyond any reasonable browser resolution setting or being obfuscated in some other way that prevents your target audience from having the chance to act on it. That is where CPMv technology saves Advertisers a tremendous amount of money and earns Publishers who actually provide quality ad space a much better ability to earn what their inventory is actually worth.
“CPMv isn’t the only thing that sets Adnium apart from other Advertiser options, but it is a crucial element of all we do and it is still surprisingly overlooked by inexperienced ad buyers” said Adnium CEO, Luke Hazlewood. “The concept is very simple, you should be paying a CPM (cost per thousand impressions) rate, only on the impressions that were actually within the field of view of your intended audience. Being charged for a million impressions on an ad that was run ‘off page’ is like being charged for a brick and mortal billboard in Time Square when the front of the billboard faces a wall and the pedestrians are only able to see the blank cardboard backing.”
Research has shown that in recent years ad visibility has plummeted across many digital properties. There are several factors that play into the new online landscape, and while some are nefarious, most are just a sign of changing times. Ad blockers are now being used extensively by the desktop public and the new IOS9 update from Apple makes Mobile ad blocker apps possible on any device in their ecosystem. With so many screen sizes, software platforms, and device limitations, there are also lost spots even when using the most responsive formats for creatives. Then there is the silent elephant in the room, the fact that a fair percentage of “traffic” actually stems from bots, crawlers and non-human transmissions. Throw the unscrupulous practices of some Publishers on top of that heap and it should come as no surprise that some ad buys yield far fewer views than an Advertiser pays for and much weaker data toward subsequent ad buys than many would hope to obtain.
“All of that is true, but there is also more to it than that” explained Hazlewood. “At the end of the day, focusing on why an ad was not visible becomes unhelpful because a business owner frankly doesn’t care why someone didn’t see their ad, what the smart money wants to know is exactly how many people did in fact see the ad. Our CPMv technology focuses on who did see it… and ignores those who did not, regardless of why because advertisers aren’t about assigning blame, they are about maximizing revenue and so is Adnium. We use pixel tracking and other time-tested technologies to count visible views, so that our clients only pay a cost per thousand visible impressions. What’s equally important is that CPMv benefits Publishers
There are no upcoming events.
© 2015 All DigitalApex. All Rights Reserved.